I recently posted that I would sooner endure another bout of Covid than subscribe to The Baltimore Sun, which despises the city in which it publishes, to the gratification of racist white suburbanites. A longtime reader commented, "Sun was in decline long before Smith and Williams."
That is true. I was there to witness it. The Sun's copy desk was a prime spot for viewing the fate of the paper. We were not in charge; we did not make the big decisions. But we saw what everyone else was doing, and I was present to see it.
In September 1986 when I came to the copy desk, the paper was still essentially the one the A.S. Abell company had run for generations. Recently acquired by Times Mirror, the paper was essentially still the A.S. Abell staff, with some bright spots but overall a little stodgy. That was about to change.
Times Mirror, run out of Los Angeles, was prosperous, and so were all its newspapers, so it operated with a loose rein. Times Mirror brought in John S. Carroll as editor of The Sun, and he immediately began to enliven the paper. He brought in new talent (some of it from the Philadelphia Inquirer, which got certain local noses out of joint), he fostered enterprise reporting, and he encouraged me to hire the smartest people I could find for the copy desk. The '90s were a glorious decade for the paper.
But in 2000 the Chicago Tribune acquired the Times Mirror papers, and a generation of decline began.
It was not entirely the Tribune's fault. Newspapering was undergoing an upheaval and readership and advertising began to drop, slowly, then sharply. Having no vision, Tribune management reacted as other newspapers did, gradually reducing the staff by buyouts and cutting back on content in a doomed effort to maintain the stock price for the shareholders. (Tribune also wasted time and resources in an internecine battle with the Los Angeles Times, a larger, more prosperous, and better newspaper than the Tribune.)
Even with diminished content and reduced staffing and resources, we continued to struggle to do the kind of journalism that Baltimore expected of The Sun. We won a Pulitzer Prize five years ago for exposing Mayor Catherine Pugh's corruption. But the decline was irreversible.
In 2021 The Sun was acquired from Tribune Publishing by Alden Global Capital, a notorious hedge fund known for acquiring newspapers and scraping off the cash flow. (That was the point at which I took a buyout after 34 years as a Sun editor.)
But Alden Global turns out not to have been the worst possible owner. Alden cared nothing about journalism. If you published quality journalism and met your revenue target, Alden was happy. If you published trash and met your revenue target, Alden was happy.
But a year ago The Sun was acquired by David Smith and Armstrong Williams, whose Sinclair-influenced journalism has led subscribers to flee by the tens of thousands. There is not much left of what once was there.
Harold Williams's 1987 history of The Baltimore Sun includes a passage in which Baltimoreans of the 1880s referred to The Sun as "a once-great newspaper." It is common for readers to express both affection and derision for their local newspaper; that comes with the territory.
But it is true that The Baltimore Sun is a once-great newspaper. I had the privilege of being there as a witness and a participant in its greatness. Now what has been lost cannot be recovered.